Shirley George Frazier. All rights reserved.

Feature Stories

(Year, Publication, Article Title)

2020 – First for Women; Make Money with Crafts
2018 – Kitchenware News; Gift and Gourmet Expert Appointed to Design Program Advisory Board
2018 – Gifts & Decorative Accessories; Rutgers Appoints Shirley George Frazier to its Center for Innovation Education Advisory Board
2014 – Gourmet News; Gourmet Retail Gift Baskets on a Budget
Shirley George Frazier. All rights reserved.
2008 – The Record; Women Bloggers Unite
2008 – Gift Shop Magazine; Gift Baskets: Wrap Up Sales
2008 – Gift Shop Magazine; A Gift Basket in Ten Easy Steps

2007 – Gourmet News; Gift Basket Expert Packages Website Tips

2006 – Florists’ Review; Gift Baskets: Under Construction
2003 – Florists’ Review; Basket Building Basics
2003 – Souvenirs, Gifts & Novelties; Sweet Survival Shows and Tells About Sweet Gift Basket Profits
Shirley George Frazier
2001 – Flowers&; Gift Basket Show Hits the Internet
2001 – Gourmet Business Magazine; News & Trends: Online Gift Basket Show Debuts

2000 – The Record; Using Her Gifts to Build a Life and a Business
2000 – Florists’ Review; Baskets Bring in Bucks
2000 – Florists’ Review; Find Your Gift Basket Niche
2000 – Florists’ Review; Construction Zone: Step-by-Step Gift Basket Designing

Published Articles

Printed and Online Media Quotes (Year, Publication, Article Title)

2016 –; Experts Weigh In: What’s Your Best Advice for Entrepreneurs?
2016 – Washington Post; Negative Online Reviews are Double-Edge Sword for Businesses

2015 – Florists’ Review; Gourmet Merchandising
Shirley George Frazier
2013 – Costco Connection; Thinking Inside the Basket
2013 – Gourmet News; Successful Specialty Food Gift Companies Must Set Themselves Apart from the Pack

2012 – Gourmet News; Gift Basket Makers Opting for Classic, Well-Made Products

2010 – The Record; Small Business: Tailoring Tech for Small Businesses

2007 – Florists’ Review; The Business of Baskets
2007 – Florists’ Review; Gift Basket Trends

2005 – Gourmet News; Marketwatch: Retailers Pack in Profit with Gift Baskets
Shirley George Frazier
2004 – Country Business; Festive Foods
2004 – Produce Business; Gift Baskets Stir Sales
2004 – Fancy Food; It’s a Wrap!
2004 – Newsday; Sunny Disposition Shakes the Blues
2004 – Black Enterprise; Turning Receivables into Received

2003 – Snohomish County Business Journal; Gift Basket Biz Gears Up for Season
2003 – Florists’ Review; The Case for Gift Baskets
2003 – Costco Connection; Basket Cases
2003 – Gourmet News; Gift Basket Industry Veterans See Plenty of Market Potential

2002 – Die Geschaftsidee (German publication); Gift Baskets

2001 – The Charlotte Observer; Food Calendar
2001 –; Food Talk
2001 – Birmingham Business Journal; Gift Baskets Can Say It All
2001 – Gourmet Business Magazine; A Tisket, A Tasket: A Look at the Booming Market for Gift Baskets

2000 –; She’s Got a Handle on Gift Baskets
2000 – The Gourmet Retailer; Building a Better Gift Basket
2000 – Black Enterprise; Turn Your Passion into Profit

Book Citings

The Best Home Businesses for the 21st Century, by Paul & Sarah Edwards
The Best Home-Based Businesses for Women, by Priscilla Huff


Like what you see on this site want us to write about something new? Having problems with the site’s navigation or appearance? Tell us on the Contact page.

Questions about promotional opportunities and other business relationships can be Emailed to Cassandra Mosley at

Want to become a wholesale partner? Email Joan Jamison, manager of vendor relations, at

We are always happy to speak with the media. Please Email your questions to Karen Smith, media relations coordinator at For a quicker response, you are welcomed to call our office at 973-279-2799.

Speaker’s Bureau
Shirley George Frazier is available to speak to your group on small business topics. Past speaking engagements include women’s groups, universities, trade shows, consumer events, and entrepreneurs’ and small business groups. Contact Karen at to schedule Shirley for an event.


Shirley George Frazier
Sweet Survival LLC®
New York City Metro Area