ISBN 978-0-7627-8661-9
208 pages — $19.95
Second edition published 2013
First edition published 2008
Available in my online store (I’ll autograph it!), at Amazon.com, online booksellers, and all major bookstores.
SYNOPSIS
Starting a business is exciting, and it can also be difficult to make your first sales without marketing.
Marketing is the linchpin that ensures that your message is seen and heard by the people who are most willing to buy or refer your product or service to others.
That’s the reason why this brand new, second edition book is your mentor. Based on 26 years of solo business success, it covers every type of online, in-person, and in-print marketing opportunity available now and in the near future.
You can cover lots of marketing ground on your own. However, this book helps you to choose, complete, and maintain the projects and tasks that you can realistically achieve by yourself or with outside support, which is also addressed in the book. From there, you can add more marketing layers as opportunities arrive.
Video
Video to come.
Contents / Chapters
Introduction
1 Your Marketing Plan—The First Step to Success
2 Network Marketing, Solo-Style
3 Put It in Print—Direct Mail Marketing Tactics
4 Maximum Attention through Print Media Coverage
5 Making Yourself a Broadcast Media Darling
6 Technological Tools and More That Maximize Marketing
7 Internet Help to the Rescue
8 Security Issues and Solutions
9 Gifts and Other Incentives
10 Seven Marketing Methods for Savvy Soloists
Summary
Index
About the Author
For more information about the book, contact:
The Globe Pequot Press: public relations 203-458-4500 or publicity@rowman.com
Shirley George Frazier: author 973-279-2799 or shirley@shirleyspeaks.com.
CONTACT US
Comments
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Partnerships
Questions about promotional opportunities and other business relationships can be Emailed to Cassandra Mosley at shirley@shirleyspeaks.com.
Press
We are happy to speak with the media. Please Email your questions to Karen Smith, media relations coordinator at shirley@shirleyspeaks.com. For a quicker response, call our office at 973-279-2799.
Speaker’s Bureau
Shirley George Frazier is available to speak to your group on small business topics. Past speaking engagements include women’s groups, universities, trade shows, consumer events, and entrepreneurs’ and small business groups. Contact Karen at shirley@shirleyspeaks.com to schedule Shirley for an event.
LOCATION
Shirley George Frazier
Sweet Survival LLC®
New York City Metro Area
Shirley@ShirleySpeaks.com
973-279-2799