The Gift Basket Design Book
Visit the book’s main website, The Gift Basket Design Book.
ISBN 978-0-7627-4436-7
197 pages — $17.95
Second edition published January 2008
First edition published in 2004
Available at Amazon.com, online booksellers, and all major bookstores.
SYNOPSIS
The Gift Basket Design Book shows you how to transform your creative ideas into polished professional-looking baskets to give as gifts or to use in your own business. Part-time makers and aspiring entrepreneurs will see the step-by-step building blocks it takes to make numerous baskets, from birth to bereavement.
Over 800 photographs were taken for this book, and the best are included to challenge your creativity.
Inspiration stories on gift basket giving accompany each design, and one chapter unveils the secrets behind five professional gift basket makers who thrive in this exciting industry, as well as photographs of their most-cherished designs.
Video
Contents / Chapters
Introduction: Why I Began Making Gift Baskets
PART 1: DESIGN BASICS
1 Humble Beginnings, Fabulous Future: Creating a Work of Art for Every Occasion
2 Basic Supplies: Everything You Need to Design Beautiful Baskets
3 Preparing the Inner Basket: Two Simple Ways to Fill Your Container
4 Basic Building Techniques: Proper Placement of Snacks and Gifts
5 Finishing Touches: Choosing Enhancements That Bring Your Design Together
6 Closing the Basket: Proper Wrapping for a Professional Look
PART 2: BASKETS FOR DIFFERENT OCCASIONS
7 Popular Occasions: Making Memorable Everyday Baskets
8 Special Themes: Expressive Designs for Good and Sad Times
9 Celebrating the Holidays: Sharing Love, Laughter, and Tradition
10 Think Out of the Basket: Alternative Containers Challenge Your Creativity
11 More Out-of-the-Basket Designs: Totes, Trunks, Towers, and More
PART 3: BEYOND THE BASICS
12 Quick Fixes: Don’t Get Mad, Get Creative!
13 Designers and Their Gift Baskets: Regional Pros Share Their Inspiration
Completed Basket Designs
Appendix: Resource List
About the Author
READERS’ TESTIMONIALS (Unsolicited)
“If you are new to designing gift baskets or simply considering entering the trade, buy this book. It is an easy to follow, step-by-step instruction source (the b/w photos are exceptionally clean and clear). There are also color photos of the completed works/samples and a valuable Appendix/Resource List. Frazier offers several options for constructing your baskets, complete with “pros/cons” for each method, as well as how to fix a mistake. If you buy this book you should also get Frazier’s “How to Start a Home-Based Gift Basket Business“.
Roxanne Ocampo – Tracy, California
“This book has become my bible of designing. I am a home business gift basket owner, and thanks to this book I can now design beautiful designs.”
LaTunya Sifford – Aberdeen, North Carolina
For more information about the book, contact:
The Globe Pequot Press: public relations 203-458-4500 or publicity@rowman.com
Shirley George Frazier: author 973-279-2799 or shirley@shirleyspeaks.com.
Note to gift basket designers: Do not submit questions or comments about your gift basket business through the above Email address, as it will neither be answered nor acknowledged. Please refer to the GiftBasketBusiness.com website or email Karen at karen@shirleyspeaks.com to schedule a consultation with Shirley.
CONTACT US
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Partnerships
Questions about promotional opportunities and other business relationships can be Emailed to Cassandra Mosley at shirley@shirleyspeaks.com.
Press
We are happy to speak with the media. Please Email your questions to Karen Smith, media relations coordinator at shirley@shirleyspeaks.com. For a quicker response, call our office at 973-279-2799.
Speaker’s Bureau
Shirley George Frazier is available to speak to your group on small business topics. Past speaking engagements include women’s groups, universities, trade shows, consumer events, and entrepreneurs’ and small business groups. Contact Karen at shirley@shirleyspeaks.com to schedule Shirley for an event.
LOCATION
Shirley George Frazier
Sweet Survival LLC®
New York City Metro Area
Shirley@ShirleySpeaks.com
973-279-2799