Book – How to Start a Home-Based Gift Basket Business

How to Start a Home-Based Gift Basket Business

How to Start a Home-Based Gift Basket Business

Visit the book’s main website, How to Start a Home-Based Gift Basket Business.

ISBN 978-0-7627-5954-5
297 pages — $18.95

Fifth edition published October 2010
Fourth edition published October 2006
Third edition published October 2003
Second edition published October 2000
First edition published February 1998

Available at, online booksellers, and all major bookstores.


Shirley George Frazier shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She explains how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you’re in business.

Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this book helps you to set yourself up for success with a business that brings value to your community and throughout the world.


Contents / Chapters


1 Who Buys Gift Baskets?
2 What It Takes to Succeed
3 Home Office and Workspace Setup and Structure
4 Selecting Your Inventory
5 Gift Basket Design Tips and Techniques
6 The Lucrative Corporate Market
7 Advertising and Promotion
8 Delivery Methods
9 Checks, Balances, and Payments
10 Competition
11 Keeping Customers for Life
12 Growth Opportunities

About the Author


“I received the How to Start a Home-Based Gift Basket Business book. It is so well written and easy-to-learn. It answered questions about the basket business that I never knew I had. I hate to think of the mistakes I would have made without it. I am so excited about getting started. Thank you, thank you.”
Brenda A.

“Usually books only give you a little information and leave you hanging for the rest. Your book is the exception. I couldn’t believe how much information is in it.”
Jacalyn O.

“Your book is both timely and educational. It has everything I need to know, learn and start this amazing business, and its contents are easy to read and understand.”
Sherna T.

“I have Shirley’s book to start my own home based gift basket business, and I am on the road to success because of it!”
Tricia G.

“I just received your book, and it’s perfect for me. It answers all of my questions. It is going to be my Bible.”
Patty R.

For more information about the book, contact:

The Globe Pequot Press: public relations (203) 458-4500 or
Shirley George Frazier: author 973-279-2799 or

Note to gift basket designers: Do not submit questions or comments about your gift basket business through the above Email address, as it will neither be answered nor acknowledged. Please refer to the website or email Karen at to schedule a consultation with Shirley.



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Questions about promotional opportunities and other business relationships can be Emailed to Cassandra Mosley at

We are happy to speak with the media. Please Email your questions to Karen Smith, media relations coordinator at For a quicker response, call our office at 973-279-2799.

Speaker’s Bureau
Shirley George Frazier is available to speak to your group on small business topics. Past speaking engagements include women’s groups, universities, trade shows, consumer events, and entrepreneurs’ and small business groups. Contact Karen at to schedule Shirley for an event.


Shirley George Frazier
Sweet Survival LLC®
New York City Metro Area