How a Tweet Can Get You on Television

Social media is, for the foreseeable future, an important part of your marketing strategy.

Part of that strategy is using Twitter to not only brand your business through unique messages but also, on occasion, respond to those whom you follow.

Such a response to another person’s tweet resulted in my appearing on a popular cable television show. That appearance has brought me more worldwide recognition than I imagined, and the same can happen for you, too.

Like you, I’ve read on blogs and in business magazines how “you can connect with people and make money” with Twitter, but those were merely words because the articles gave no concrete details on how it’s done.

I realize that no two Twitter experiences are alike. However, when there’s nothing in an article to back up what’s written, it’s hard to believe that results are anything but an exercise in wasting time and energy.

I can honestly state that opportunities exist to connect with people in charge of expanding your marketing efforts.

Here’s how it happened for me.

1. Registered my twitter account.
2. Identified movers and shakers to follow.
3. Expanded my ideal “who to follow” list over time.
4. Determined when, in my schedule, to review tweets.
5. Responded to certain tweets with more than “okay,”, “good,” etc.

You must be genuinely interested in what the people you follow are sharing. If not, don’t bother following or responding. When what you type is not from the heart, the effort is a waste of time.

One day a person I follow, someone who hosts and produces a cable television show, tweeted a direct message asking if I ever visited in her area. My answer was “yes” (which was a true response), and I was invited to appear on an episode.

It took a few hours for me to research demographics and other details before agreeing to the invitation.

That show’s episode replays every year, and each time it airs I promote the segment and my business. I also ordered a digital copy of my appearance as an example to my clients of what to do and what not to do to promote their businesses.

Tweeting can do more for you than what it seems on the surface. Contact me so we can review your social media strategy so you, too, use your tweeting time wisely.

About the Author

Shirley George Frazier

Shirley George Frazier is an author and speaker on small business, marketing, and creative industries. She speaks on a variety of topics as well as delivers keynote addresses and seminars. Call Shirley at 973-279-2799 or email to bring her to speak at your next event.

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