Gift Basket Book

How to Start a Home-Based Gift Basket Business, by Shirley George Frazier

Shirley shares her experience and down-to-earth advice on every aspect of setting up and running a thriving home-based business. She explains how to develop a business plan, estimate your start-up costs, price your services, and stay profitable once you’re in business.

Whether you want to earn your living making gift baskets for the general public or specializing in custom creations for corporate clients, this book helps you to set yourself up for success with a business that brings value to your community and throughout the world.

ISBN 978-0-7627-5954-5
12 chapters, 296 pages
297 pages — $18.95
Fifth edition published 2010


  1. Who Buys Gift Baskets?
  2. What it Takes to Succeed
  3. Home Office and Workspace Setup and Structure
  4. Selecting Your Inventory
  5. Gift Basket Design Tips and Techniques
  6. The Lucrative Corporate Market
  7. Advertising and Promotion
  8. Delivery Methods
  9. Checks, Balances, and Payments
  10. Competition
  11. Keeping Customers for Life
  12. Growth Opportunities
  13. Appendix

Plus charts, forms, and checklists!

  • Customer Profile Form
  • Buying Chart for Supplies
  • Sample Purchase Order
  • Expense Analysis Spreadsheet
  • Sample Sales Invoice
  • Delivery Schedule Form

Results you get with this book

Every aspect of setting up and running a thriving business!

Business Plan
Create your own custom plan following the comprehensive example in the book.

Decide what to buy according to what your customers want most in gift baskets.

Price for Profit
Find out how to price your gift baskets as well as how to get paid.

Your customers include individuals, corporations, and more. Find out who they are and how to get orders.

Not everyone who sells gift baskets are your competitors. Find out the differences and how to keep your turf.

Resource Materials
Checklists, forms, and more are in this book to duplicate and keep you on course for success.

What gift basket designers say

Unsolicited testimonials from current and aspiring creators

“This is a terrific book. Whether you are just starting, or even if you have been in business already but realize you may not have a firm foundation to build on, this book is packed full of useful, practical, expert advice. A valuable tool to start, grow and increase your business. A wise investment that I highly recommend.”
Dana Sonia
Owner, Gift Baskets by Your Design

“This book is an excellent resource for ANY business. I received it from a friend and used the tips and ideas to launch my business and it has nothing to do with Gift Baskets. Great tips thank you so much for sharing!”
Montina P.


“I have just purchased your Gift Basket Design Book as well as the How to Start a Gift Basket Business Book…..They are FANTASTIC!!!! So much important information that I am taking notes on a legal pad (I don’t want to mark up the books) so that I can try and remember everything.”
Diane S.


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About Admin

Shirley George Frazier is an author and speaker on small business, marketing, and content creation. She is also the world's expert on the gift basket industry. Call Shirley at 973-279-2799 or email to invite her to speak at your next online or in-person event.