Marketing Strategies for the Home-Based Business
Visit the book’s main website, Solo Business Marketing.
208 pages — $19.95
Second edition published 2013
First edition published 2008
Available at Amazon.com, online booksellers, and all major bookstores.
Starting a business is exciting, and it can also be difficult to make your first sales without marketing.
Marketing is the linchpin that ensures that your message is seen and heard by the people who are most willing to buy or refer your product or service to others.
That’s the reason why this brand new, second edition book is your mentor. Based on 26 years of solo business success, it covers every type of online, in-person, and in-print marketing opportunity available now and in the near future.
You can cover lots of marketing ground on your own. However, this book helps you to choose, complete, and maintain the projects and tasks that you can realistically achieve by yourself or with outside support, which is also addressed in the book. From there, you can add more marketing layers as opportunities arrive.
Video to come.
Contents / Chapters
1 Your Marketing Plan—The First Step to Success
2 Network Marketing, Solo-Style
3 Put It in Print—Direct Mail Marketing Tactics
4 Maximum Attention through Print Media Coverage
5 Making Yourself a Broadcast Media Darling
6 Technological Tools and More That Maximize Marketing
7 Internet Help to the Rescue
8 Security Issues and Solutions
9 Gifts and Other Incentives
10 Seven Marketing Methods for Savvy Soloists
About the Author
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Shirley George Frazier
Sweet Survival LLC®
P.O. Box 91
Paramus, NJ 07653-0091