Marketing Strategies for the Home-Based Business

By Shirley George Frazier. Published in 2008 by Globe Pequot Press.

Do you have a brilliant business idea?

Are you ready to launch that perfect product or offer that much-sought-after service to the world at large, but you don’t know how to best reach customers?

This book gives you the tools to successfully market in your backyard and around the world twenty-four hours a day, seven days a week.

Using plain language and easy-to-follow worksheets, Shirley George Frazier shares her expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity bandwagon, setting up an Internet presence, keeping your intellectual and technological property secure, and rewarding loyal customers for their business.

You’ll learn when to apply high-tech tools and when tried-and-true print marketing works best. Case studies and real-life examples provide affordable ideas for your marketing arsenal.

Whether you’re a new business owner or longtime entrepreneur, this reliable guide will take your solo or home-based business to the next level.

Visit the official website where you can order books at www.SoloMarketingBook.com.

Bring a Business-Building Marketing Seminar to Your Meeting, Conference, Retreat

Aspiring and veteran entrepreneurs require new and updated ideas and information about marketing online and offline, and a custom seminar delivered to them by Shirley brings out the best in their mission to bring value to businesses, employers, and clients.

Her 15 years of small and solo business marketing expertise will make clarify goals and objectives, and your group will walk away more confident about their abilities and intended results.

Shirley’s programs range from seminars to keynote addresses at meetings, trade shows, retreats, and conferences worldwide. Here’s what you can expect:

• Open communication with you before the event to ensure a customized presentation.
• Confirmation of Shirley’s arrival in town and preparatory requests (usually none).
• No ineffective PowerPoint presentations unless visual charts and data are required.
• A program that concludes on time so that your event continues as planned.
• Mingling with attendees before or after the presentation, on request.
• No selling from the podium unless products and services are part of the program.

Click here to contact Shirley’s assistant to bring her to your next event, or call 973-279-2799 today.